The creation of an energetic, vibrant brand identity for sports and performing arts coaching for children.
The principle strategy is full of gentle curves and humanity — reflecting the moving, flowing culture of sports and performing arts. The soft symbolism lowers barriers and invites those not yet a part of the clubs and activity groups.
With a wide range of clubs and activities being held at various locations throughout the year, a variety of colours and illustrations are used to best reflect the energy and theme of each.
